For coaches + course creators who want to sell their programs without feeling icky...
Finally, write copy that feels 100% YOU (and still dings endless Stripe notifications)...
...Without spending hours staring at a blinking cursor!
Introducing the plug-and-play mini-course that ends your dread and puts more YOU in your copy:
I sold two courses less than 24 hours after implementing this kit!
"I've worked with many sales page templates in the past, but none of them really helped me infuse MY personality on the page. Sure, they helped showcase what I was selling but they felt like I was trying to keep potential customers at an arm's length. And since I'm NOT a copywriter, I couldn't pinpoint exactly how to fix it.
But holy moly...
After working through Zafira's examples and templates in her Sales Page Personality Kit, everything changed!
Maybe that sounds dramatic, but it's true!
The step-by-step guidance helped me unlock my true personality and allow it to spill out on the page.
Less than 24 hours after revamping my sales page and I sold 2 courses! And I feel like my clients now know the real me, not just the person who wants to sell them something!"
— Krystal Proffitt, Host of The Proffitt Podcast
What if writing your sales page could…
- Feel aligned with your brand and business values
- Be fun, exciting and downright natural
- Showcase your personality so your audience can get to know the Real You
- Help your reader feel inspired, seen and acknowledged without trying so hard
- Help YOU see that you have so much to share that’s hiding within
- Set you up to tackle *all* your launch copy with renewed confidence, clarity and excitement?
You don’t have to be a copywriter to crank out a high-converting sales page.
Sure, copywriters come in handy from time to time…
But what your audience really wants isn’t a picture perfect, formulaic page.
They don’t even really want your course content.
(Honestly, they can likely learn what you’re teaching somewhere else.)
What they really want is you!
Because no one else can teach your course, guide the experience and hold that space for them like you.
You don’t have to be a copywriter to crank out a high-converting sales page.
Sure, copywriters come in handy from time to time…
But what your audience really wants isn’t a picture perfect, formulaic page.
They don’t even really want your course content.
(Honestly, they can likely learn what you’re teaching somewhere else.)
What they really want is you!
Because no one else can teach your course, guide the experience and hold that space for them like you.
At the end of the day, the only thing that separates “good” sales pages from GREAT ones is copy that brings your full, unapologetic, and authentic personality to the table.
It shouldn’t just be reserved for your About page or your Instagram stories — because it’s more important than EVER to show your audience what sets you apart.
The good news? You don’t have to look very far to find that x-factor.
Here’s why…
You can’t buy your personality from anyone else. But this kit will help you OWN yours.
It shouldn’t just be reserved for your About page or your Instagram stories — because it’s more important than EVER to show your audience what sets you apart.
The good news? You don’t have to look very far to find that x-factor.
Here’s why…
You can’t buy your personality from anyone else. But this kit will help you OWN yours.
I filled my course within one week & increased sales by 200% with this kit!
"I was so surprised that I hardly got any questions from my students before they signed up for my course! Zafira’s kit helped me predict and answer all the questions on the sales page, which helped my students decide whether the course was a good fit for them.
As a result, I filled up my course in one week with a sales page that I designed in 2 days using SPK, and my sales increased by 200% with significantly less time and effort on my part to sell my course. I am truly grateful to Zafira for designing a great mini-course and making it so simple to implement!
I liked that I was able to write as I speak, which made my copy more relatable to my audience and I loved all the writing prompts that guided me throughout the writing process. I recommend SPK to anyone who is hesitating to write their sales page worried about sounding too sale-sy! It helps you take the focus off you and makes it about your audience and their pain points. So even when you share your story, you don’t feel uncomfortable because it is in the spirit of helping others find a solution to their problem.
Zafira is a brilliant copywriter, and her mastery of the writing process is exhibited throughout the lessons in the course. Her step-by-step instructions make the whole process very easy to follow and implement. I still can’t believe I could write my own sales page!
I am so grateful for all her support and encouragement during the course and can’t wait to take more courses with her to sprinkle a little Zafira magic on all the copy I write for my business. I learned how to speak to my audience in my own voice — which helped humanize the sales process — and this kit encouraged me to own my writing voice and comfortably share my story. I truly believe a good leader is one who creates more leaders, and I feel like Zafira is helping us all do that brilliantly."
— Nisha Kunder
I haven’t even started my sales page yet — and it’s STILL so helpful!
“I'm just starting out with my new online business and even though I haven’t even started creating my sales page yet, I still found Zafira's Sales Page Personality Kit super-helpful in the process of writing the "About" page for my website!
I started out feeling at a loss for what to share and how to present myself, but the examples in the Sales Page Personality Kit showed me how to share my story in a way that would 1) feel personally relevant to my audience and 2) give them a flavor of my unique personality.
Thanks, Zafira, for giving me a copywriting roadmap! I'm sure I'll come back to this resource when it's time to write my sales page.
— Kate Quinn Stewart, M.Ac., Licensed Acupuncturist
This is THE mini-course to help course creators get out of their heads and into the heart of their message on their sales page.
With an easy-to-follow video training, over 80+ pages of copy examples, a workbook AND multiple sales page swipes…
You’ll be able to apply an instant makeover to your sales page that helps your personality pop off the screen and into wallets that want more of it.
Start writing sales page copy that can:
- Anchor your copy in the REAL you
- Bring in more aligned customers
- Increase your revenue
- Give you that x-factor that keeps you on the tip of everyone’s tongue
I had writer’s block until this kit came along!
"Have you ever had writer's block? I was so stalled when it came to creating my sales page. Then came Zafira! Her Sales Page Personality Kit was right on the mark. I got SO much out of all the examples and worksheet prompts to get my mind thinking about my own personality and how to get it to show up on my sales page.
While I’m definitely still a work in progress, the ice is totally broken and I finally get the hang of how to write so I reach my audience and showcase my quirks. I'm still a few steps away from launching but I feel super confident about the content I was able to create. Love Zafira soooo much!”
— Michelle Balaun
I had writer’s block until this kit came along!
"Have you ever had writer's block? I was so stalled when it came to creating my sales page. Then came Zafira! Her Sales Page Personality Kit was right on the mark. I got SO much out of all the examples and worksheet prompts to get my mind thinking about my own personality and how to get it to show up on my sales page.
While I’m definitely still a work in progress, the ice is totally broken and I finally get the hang of how to write so I reach my audience and showcase my quirks. I'm still a few steps away from launching but I feel super confident about the content I was able to create. Love Zafira soooo much!”
— Michelle Balaun
I was ready to buy ALL the courses from Zafira’s copy examples!
“To tell you the truth, I bought this kit when I was kind of desperate, overwhelmed and ready to buy anything that felt like HELP.
While I don’t recommend buying anything on those motivations…. This one truly paid off! The mere fact that I was ready to buy all the courses Zafira wrote copy for (and uses as examples in the kit), speaks for itself. (Even the one on femininity! Nothing could be further from my interests or current problems!)
Zafira’s approach is easy to understand and implement and the examples are enlightening and plentiful. Zafira, you are a copy genius and this kit will always be in my toolbox. Keep sharing that sparkle!
— Dr. Emma Vironmäki
This step-by-step kit will help you learn how to…
- Unlock your true personality and let it spill out onto the page
- Transform your sales page from "meh" to memorable
- Nix the sterile, forced voice most people unknowingly adapt for sales pages
- Stop keeping your customers at arms length and draw them in closer to hear your message
- Keep your copy clear, concise and aligned with your story
- Identify opportunities to infuse more attention-grabbing, memorable and high-converting moments throughout
- Implement instant copy tricks to give your existing OR new copy a facelift
- Understand WHY embedding your personality is key to attracting more of your ideal customers, and quicker
- Write *any* piece of conversion copy with confidence and a clear roadmap
- Bust sales page overwhelm and quickly craft copy (without dreading every moment of it)
This step-by-step kit will help you learn how to…
- Unlock your true personality and let it spill out onto the page
- Transform your sales page from "meh" to memorable
- Nix the sterile, forced voice most people unknowingly adapt for sales pages
- Stop keeping your customers at arms length and draw them in closer to hear your message
- Keep your copy clear, concise and aligned with your story
- Identify opportunities to infuse more attention-grabbing, memorable and high-converting moments throughout
- Implement instant copy tricks to give your existing OR new copy a facelift
- Understand WHY embedding your personality is key to attracting more of your ideal customers, and quicker
- Write *any* piece of conversion copy with confidence and a clear roadmap
- Bust sales page overwhelm and quickly craft copy (without dreading every moment of it)
Take a look for yourself…
Get endless examples of how I focus on THREE key sections to bring your personality to life on a sales page, featuring course creators in industries like…
- Style and confidence coaching
- Interior design
- Speaking and publicity
- Photography
- Spirituality
- Software
… And so much more.
Get endless examples of how I focus on THREE key sections to bring your personality to life on a sales page, featuring course creators in industries like…
- Style and confidence coaching
- Interior design
- Speaking and publicity
- Photography
- Spirituality
- Software
… And so much more.
I’m SO happy that I got my hands on The Sales Page Personality Kit.
“When you’re wearing so many hats in your business, having a resource that is a kind of plug-n-play is fantastic.
I’ve used your simple, actionable and easy-to-follow approach in my lead magnet landing pages too, not just my sales pages! The guidelines and examples in your kit makes it easy to follow and to adjust, helping me create a page that showcases my personality as well as my work and offer. Thank you for sparing me wasted time and frustration.”
— Rana Mouawad
So, what EXACTLY is inside the kit? You’ll get:
3 Overlooked Areas On Your Sales Page To Infuse More Personality (50-Minute Video Training)
I’m breaking down exactly WHERE to focus your energy on your sales page to amplify your personality, conversions and storytelling — including the ONE section course creators *always* leave out (but shouldn’t).
The Sales Page Personality Kit
Over 80 pages filled with 15 examples of *where* to sprinkle your personality throughout your sales page, broken down piece by piece with annotations AND a workbook for each section — so you don’t have to implement it all blindly. Get inspired by seeing real, high-converting copy in action across diverse industries, and give multiple areas of your sales page (heck, ALL your landing pages!) an instant overhaul. It’ll be THE resource you keep handy anytime you sit down to write ANY piece of conversion copy for your course.
My Personal Sales Page Swipe
File Vault
Because examples are only as good as the context they’re in — I’m handing over the three of my most high-converting sales pages (spanning the creative, coaching and mini-course industry) in their entirety, for you to learn from, borrow ideas from, and see how personality can nudge even the most apprehensive customer off the fence and to the “buy” button. The perfect mix of long-form, medium-form *and* short-form sales pages to help you mix it up and apply to your own copy, your way.
A total eye-opener.
“It was a total eye-opener to help me understand how MY story and personality matters. 'Your story and personality is the ONLY thing that sets you apart from your competitors.' Enough said!”
— David Oaks
EVERYONE has personality waiting to be unleashed on their sales page…
Get the kit and give your launch that extra *oomph* it’s been missing — and bring in more sales by simply being YOU.
My sales page feels so much more like ME!
“I have a huge amount of content. That’s not the problem. It’s my ability to sell it in a way without feeling salesy! Zafira’s Sales Page Personality Kit has helped me find my authentic voice, and her resources have fueled my copywriting process and my sales page feels so much more like ME!”
— Sandra Weitz
This is perfect for *every* course & membership creator.
"The Sales Page Personality Kit infused me with the courage to share myself with my audience! I've always been a bit hesitant about 'putting myself out there' and struggled to communicate with my potential clients through social media, sales pages, and even weekly emails. I don't know why!
After taking the course and using the outline and examples as a guide, I created a sales page for my course that communicates what the reader wants to know as well as begins the introduction to me as a new parent's guide through the process of preparing for the exhilarating and sometimes confusing journey of pregnancy, labor, delivery and first days at home with a newborn.
Zafira's personal, friendly and expert guidance through the process made creating my sales page less intimidating and tons of fun! I loved the simple step-by-step processes, the examples given of different sales pages, and most of all the gentle assurance that people are looking for connection with me as the course creator as much as they're looking to learn. And the accompanying Testimonial Makeover Kit is so great! I'm incorporating them into my processes and look forward to not only getting great testimonials to share but insight into how I can make my course even better.
I'd recommend the Sales Page Personality Kit for every course and membership creator - especially if you're like me and a little unsure about how to share yourself and your product with the world. It's exactly what you need!”
— Ann McKitrick, Founder of Birth School
Psst… Have we been *officially* introduced?
I'm Zafira Rajan — the strategic launch copywriter and soulful strategist behind slipping into the voice of *many* a course creator these days… And creator of The Sales Page Personality Kit.
I’ve also been writing conversion copy for a LONG time to see what works and what doesn’t…
But the one constant throughout every experience I provide?
Whether my clients hire me for a day or months, they always say that the copy we created together helped them *finally* feel true to themselves.
(The conversions don't hurt, either!)
I'm committed to helping course creators like YOU overcome the weirdness of writing conversion copy so it can flow more naturally, resonate deeply with your audience and help YOU create sales pages, launch emails, and more with genuine pride and confidence.
(You might have spotted me geeking out about all of the above on stage with Amy Porterfield, The Copywriter Club, Cubicle to CEO and more wonderful spaces where smart humans hang out — like your fave podcasts.)
The Sales Page Personality Kit is just one step forward to help nudge you in that direction.
Whenever I sit down to write a sales page for *anyone*, I lead with personality — and it’s never let me down.
I know you’ll see that, too.
With copy love,
Zafira
Psst… Have we been *officially* introduced?
I'm Zafira Rajan — the strategic launch copywriter and soulful strategist behind slipping into the voice of *many* a course creator these days… And creator of The Sales Page Personality Kit.
I’ve also been writing conversion copy for a LONG time to see what works and what doesn’t…
But the one constant throughout every experience I provide?
Whether my clients hire me for a day or months, they always say that the copy we created together helped them *finally* feel true to themselves.
(The conversions don't hurt, either!)
I'm committed to helping course creators like YOU overcome the weirdness of writing conversion copy so it can flow more naturally, resonate deeply with your audience and help YOU create sales pages, launch emails, and more with genuine pride and confidence.
(You might have spotted me geeking out about all of the above on stage with Amy Porterfield, The Copywriter Club, Cubicle to CEO and more wonderful spaces where smart humans hang out — like your fave podcasts.)
The Sales Page Personality Kit is just one step forward to help nudge you in that direction.
Whenever I sit down to write a sales page for *anyone*, I lead with personality — and it’s never let me down.
I know you’ll see that, too.
With copy love,
Zafira
You spared me HOURS of staring at a blinking cursor.
“Your Sales Page Personality Kit was the magic fairy dust sprinkle I needed to take my sales page to a whole new level. I had already written it for my upcoming course launch, but you helped "unstick" my gears to inject more of my personality into it, re-tool my headline, create a weird and wonderful story that shares my ACTUAL self, and generally feel free to craft it into something that feels in alignment with my personal and brand values. (I'm an Appalachian folk dancer, educator, and musician, and I never quite felt at home with the corporate, business-y sales page examples I've seen.)
Additionally, I added your secret element to the end of my sales page AND got some great ideas for my launch email sequences, all from your one small but mighty resource!
I've been learning as much as I can about copywriting during the pandemic, and I've signed up for or purchased an embarrassing number of resources. But your material has been the most actionable and inspiring by far, and I know it will give my launch extra oomph next month! In helping me understand how to use my sales page as the building block for my email sequence and social media posts, you've spared me hours of staring at a blinking cursor and wanting to bonk my head repeatedly on the keyboard.
I'm now *officially* a Zafira devotee!”
— Carla Gover
Perfect for anyone who needs some hand holding to write their sales page!
“I just wrote my intro to my sales page using your kit. It gave me a hold and the inspiration to write while keeping it brief and to the point! Even though I am not a great writer or at least it doesn't come so easy to me (English is my second language) I ALWAYS write too much. So for everyone who needs a little hand holding to write a sales page, this is a great tool to do it with. I can't wait to write my bio with your (kit's) help, I know it'll be short and fun(ny).”
— Patrick Schoeneborn
Perfect for anyone who needs some hand holding to write their sales page!
“I just wrote my intro to my sales page using your kit. It gave me a hold and the inspiration to write while keeping it brief and to the point! Even though I am not a great writer or at least it doesn't come so easy to me (English is my second language) I ALWAYS write too much. So for everyone who needs a little hand holding to write a sales page, this is a great tool to do it with. I can't wait to write my bio with your (kit's) help, I know it'll be short and fun(ny).”
— Patrick Schoeneborn
It helped me write copy that I would have NEVER created on my own.
"THANK YOU for this Sales Page Personality Kit!! Before I purchased it, I was at a loss for how to put my personality into my sales — I even wondered if I had much personality to incorporate! But going through your examples and questions helped me to think outside of the box and write copy that I would have NEVER created on my own. I’ve always thought of myself as a good writer, but this has taken my copy to the next level!”
— Dr. Adia Gooden
Devour-able. Easy to implement.
So much more… You.
Get access to my resources to help you:
Stop overthinking your sales page (and start loving it instead)
Start writing key sections with a clear plan of action (any super-organized brains out there? Same. You’ll LOVE this.)
Show your audience what *actually* sets you apart from other course creators (by embracing your weird side).
Overcome ALL objections in the parts of your sales page where they matter the most (if your audience sees one more list of pain points, they’ll click “close tab” faster than I can eat a bowl of dumplings. Which is really, really fast.)
Get your ideal customers through the door (the kind that will *actually* finish your course, never ask for a refund and give you a glowing testimonial)
Extract the best feedback possible from existing and future buyers (again, glowing testimonials! Who can possibly have enough of them??)
Buy the kit now — even if you’re just getting started on your sales page…
… And thank yourself for the conversions, comfort with your writing voice and new Stripe notifications later!
Turn your sales pages into warm conversations straight from the heart!
"Human connection drives everything I do. That's why I'll never write another sales page (for myself or my copy clients) without weaving in Zafira's secret final section.
For my recent launch (The Launch Playbook Club) I took Zafira's suggestion and added it to the sales page and rather than ending it with a bright buy now button, her signoff felt like such a beautiful way to end the sales conversation and really share what was on my heart about a worry many people have about launching.
If you want to welcome new folks into your offer who feel instantly connected to YOU, then go scoop up The Sales Page Personality Kit to learn all Zafira's secrets.
Sara Vartanian, Launch Copywriter and Founder of The Launch Playbook Club”
— Sara Vartanian, Launch Copywriter & Founder of The Launch Playbook Club
I got into the right mental mode to write in my own voice!
“The Sales Page Personality Kit was SO helpful! I so appreciated the focus on “what do I pay attention to?” realm of my sales page and I LOVED the examples Zafira provided. They helped me get into the right mental mode to write in my own voice!”
— Suzan Czajkowski
Questions I know you’re bound to ask…
Is this kit just for course creators?
If you’re a course creator — you NEED it. If you’re thinking about selling a program or high-ticket service where you’ll need to do more convincing than a tiny page of web copy, you need it too. This kit is perfect for ANYONE selling something to a wider audience, who wants to learn how to focus on key areas of writing sales copy that you can weave into *all* your landing pages later.
I’m not a copywriter. Will I “get” what you’re talking about?
Yes! This kit is designed to help ANYONE write a better sales page, no matter how skilled they are at copywriting. Wanna know why? Because it’s focused on using YOUR personality, which, as good as I am at my job… I simply can’t tap into it in the same way you can.
English isn’t my first language. Can I still use this?
Yes! Many of the past purchasers of the kit consider English their second language and found the kit SO useful. The difference between this kit and a “copywriting course” is that I’m giving real examples, real annotations and proof of what’s possible when my strategies are implemented. If you’re the kind of person who learns better by example and needs mega inspiration to crank out anything, you’ll benefit from buying this kit — even if English feels hard to write in.
What happens after I use the kit?
You’ll have a bank of swipes, resources and examples to continue utilizing not just on your sales page, but, well… Anything you write next as it pertains to your course! Sales Page Kit purchasers have gone on to optimize their opt-ins, email sequences and more — and that’s because your sales page is the foundation of ALL copy in your launch.
I’ll show you how to harness your personality here, so you can start sprinkling it EVERYWHERE.
How long will it take me to get through everything in the kit?
Honestly? It could be 24 hours, if you’re committed! If you’ve got a current sales page, the training video and the kit will make it SO easy to add tweaks to what you’ve got already to make it infinitely better. If you haven’t written your sales page yet (and you’re going to), sitting down with this kit will help you ease into that process with *just* enough inspiration, motivation, direction and support to get the process going (and finished).
I replaced sterile copy with the kind of warmth and care I want my audience to experience!
"As a fiction writer who loves infusing personality into her characters, you'd think I would find it easy to put my own personality into my coaching sales page. Yeah. I thought so too. I fell back into the academic essay type of writing when it came to my sales page. "Just the facts, Ma'am." It was cold, boring, and ineffective.
Zafira Rajan’s Sales Page Personality Kit breaks down the key elements of your sales page and shows exactly how to take "just the facts" and make it fun and personal. Going through the kit, it made me stop and think about who I am as a writer and coach, and how I communicate what I do to my audience. It allowed me the space and time to let loose, and replace that sterile style of writing I was doing with the warmth and caring I want my audience to experience.
I'm a big believer in embracing my uniqueness and the Personality Kit helped me do just that!”
— Sherry Peters
Yup — it really works.
Fun, personal and unique to you…
The way every sales page *should* be to bring more customers knocking down your digital door and help you sell naturally, sans the sleaze.
Yup — it really works.
Fun, personal and unique to you…
The way every sales page *should* be to bring more customers knocking down your digital door and help you sell naturally, sans the sleaze.
You saved me!
“I really loved this kit. It helped me write a sales page that I would never have been able to do on my own. I didn't even know that I needed to have certain elements on there! I’m working through them all and your guidance has been so valuable. It's so hard to write sales copy. I always feel like I'm sounding salesy… But you saved me!
P.S. You are by far my most favorite copywriter teacher… And I've looked to quite a few in the past. I'm soooo happy!”
— Shelly J. Cox
You saved me!
“I really loved this kit. It helped me write a sales page that I would never have been able to do on my own. I didn't even know that I needed to have certain elements on there! I’m working through them all and your guidance has been so valuable. It's so hard to write sales copy. I always feel like I'm sounding salesy… But you saved me!
P.S. You are by far my most favorite copywriter teacher… And I've looked to quite a few in the past. I'm soooo happy!”
— Shelly J. Cox
It gave me permission to be myself.
“I’m a business advisor and brand story strategist, and one of my big missions with my clients and students is to drive home the story. I’ve been playing this game for awhile as a 1:1 consultant (and am just *now* bulldozing the fear and stepping into the digital landscape)… And yet, so much of what your kit said was fresh!
I’ve never been told or taught to infuse a bit of “weird” into my sales page — and I love that (as well as other stuff you shared)! Your approach was also golden because when I write or send emails — it’s often from the same lens, but I never thought to put it into the sales page!
I HATE the sleazy “push, push, push”, “sell, sell, sell” mentality and because of that, I have avoided putting myself and my expertise out there. You gave me permission to just be myself, share what I know and what I’m passionate about teaching without resorting to the “Pick me! Buy from me!” attitude.
I particularly liked all your prompts — they allowed me such an easy and accessible way to go back to how I wrote. I am a systems girl and you giving me a roadmap to create was fabulous!
I’ve finally implemented and rewritten my sales pages and my bio, and what you shared has allowed me to create a blueprint for all future sales page outlines and conversion copy!”
— Susan Salzman
Trying to infuse your personality into your WHOLE sales page is super daunting.
But if you hone in on three key areas I’ll teach you (with proof!) —
You'll be able to instantly upgrade the human-ness factor and get comfortable owning your voice.
... Because when it comes to revamping your sales page, you need the *right* examples, motivation, and incentive to start putting it into practice.
If you want to start optimizing your copy with more support (and have a solid, simple resource *anytime* you sit down to write sales copy), snap up the kit TODAY.
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